Making Marketing a Data-Driven Revenue Powerhouse

Services

I partner with enterprise technology companies to enable their marketing function to have a seat at the revenue table. From strategy and infrastructure to KPIs and team design, I help CMOs and marketing leaders turn marketing from a cost center into a scalable, measurable growth engine.

Marketing Analytics Strategy & Maturity Assessment

Uncover gaps in your data, tools, and team—and build a roadmap to modern, high-performance marketing analytics.

Analytics maturity audit
Capability gap analysis
Prioritized transformation plan

KPI & Measurement Framework Development

Define and align the metrics that matter—so marketing can prove and improve its impact at every stage.

Unified KPI frameworks
Attribution and ROI modeling
Executive dashboard strategy

Analytics Team & Org Design

Build and scale your in-house analytics capability with the right roles, structure, and processes.

Org design: centralized vs. embedded
Hiring roadmaps & job profiles
Team operating model & skills plan

Fractional Analytics Leadership & Strategic Advisory

Act as a fractional Head of Marketing Analytics or senior advisor to your leadership team.

Executive-level decision support
OKR & planning alignment
Advisory during team or tech transitions

Our Ideal Client

Enterprise and high-growth technology companies looking to:

Make smarter, faster marketing decisions
Justify and optimize large marketing investments
Connect marketing to revenue and product outcomes
Build internal analytics functions that scale