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Making Marketing a Data-Driven Revenue Powerhouse

Services

I partner with enterprise technology companies to enable their marketing function to have a seat at the revenue table. From strategy and infrastructure to KPIs and team design, I help CMOs and marketing leaders turn marketing from a cost center into a scalable, measurable growth engine.

Marketing Analytics Strategy & Maturity Assessment

Uncover gaps in your data, tools, and team—and build a roadmap to modern, high-performance marketing analytics.

  • Analytics maturity audit

  • Capability gap analysis

  • Prioritized transformation plan

KPI & Measurement Framework Development

Define and align the metrics that matter—so marketing can prove and improve its impact at every stage.

  • Unified KPI frameworks

  • Attribution and ROI modeling

  • Executive dashboard strategy

Analytics Team & Org Design

Build and scale your in-house analytics capability with the right roles, structure, and processes.

  • Org design: centralized vs. embedded

  • Hiring roadmaps & job profiles

  • Team operating model & skills plan

Fractional Analytics Leadership & Strategic Advisory

Act as a fractional Head of Marketing Analytics or senior advisor to your leadership team.

  • Executive-level decision support

  • OKR & planning alignment

  • Advisory during team or tech transitions

Our Ideal Client

Enterprise and high-growth technology companies looking to:

  • Make smarter, faster marketing decisions

  • Justify and optimize large marketing investments

  • Connect marketing to revenue and product outcomes

  • Build internal analytics functions that scale

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